After 168 hours, my countdown deals promotion with amazon has come to an end. I'm both happy and sad, as it did help generate a great deal of awareness of my novel. It also gave skeptical readers a change to try out the book without taking a risk on it at full price. It also gave me a feel for how I might be able to use this in the future.
So, onto the numbers. Prior to the start of the promotion, I had three sales for the month of December. Here are the stats (with a couple clutter columns removed) so you can get a feel of what to expect in terms of access of data if you run a promotion of your own. Note: During the promotion, I had 2 lending library sales and 5 ineligible sales.
A few things to remember:
So, in order to better put into perspective how effective this promotion was for me, I'm going to share the novel's Amazon history with you, by week:
Since the launch of the novel until the promotion deal began, Storm Without End earned $92.06 in royalties from US sales, before lending library royalties. My income from outside of the US is extremely minor.
Here are my thoughts about self-publishing now that I've seen a very limited amount of success — and yes, I do view this promotion as a success. More on that after this list.
I call this list ‘lessons learned and warnings reinforced' as well as potential reasons for why people say the things they do about self-publishing versus traditional publishing.
The Impact of A Sale
One thing I definitely noticed was that the countdown promotion impacted my sales for The Eye of God — after soul searching, I've decided that Storm Without End is the better book on all accounts (I've learned a lot from writing The Eye of God) but the sale of one book has kicked in the backlist, for all my backlist is one whole book. Here is the proof:
|11/03-11/09||2||70%||5.86||$ 0.06||$ 8.12|
|11/10-11/16||1||35%||5.96||$ –||$ 2.09|
|11/10-11/16||1||70%||4.99||$ 0.06||$ 3.45|
|11/24-11/30||1||35%||6.99||$ –||$ 1.75|
|11/24-11/30||2||70%||4.99||$ 0.06||$ 6.90|
As a note, there were two additional sales after December 14.
The jump in sales on The Eye of God is definitely noticeable, comparing the original peak of sales (4) with the promotional peak of sales (10).
The conclusion? It's just like everyone sales — a backlist will help you generate more sales because fans will buy other books by the same author, even if that other book isn't quite as good as the first one they read. It has crystallized one thing for me, however:
I'm going to make Royal Slaves even better, to make up for the fact that The Eye of God just isn't as good as I think it could be.
I'll leave you to draw your own conclusions, but the countdown promotions deal was a huge success for me, as far as I'm concerned. I didn't become a runaway #1 bestseller, but I think my novel performed very well for a fledgling novelist.
I also think that my performance as a starting novelist is on average with the starting performance of any novelist in his or her first six months of release.
I hope this information proves useful to you.